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USJを劇的に変えた、たった1つの考え方 成功を引き寄せるマーケティング入門
🇯🇵 Original Japanese listing
Book · 科学・技術

USJを劇的に変えた、たった1つの考え方 成功を引き寄せるマーケティング入門

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Author / creator森岡　毅
Publisher / labelKADOKAWA
Release date2016年04月23日頃

★ 4.4 · 396 reviews

JPY 1,540 tax included in Japan
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JPY 1,540
Author / creator
森岡　毅
Publisher / label
KADOKAWA
Public rating
4.4 / 5 (396)
Listing refreshed
2026-09-11 21:06

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About this title

🇯🇵 Original Japanese listing

2015年10月には過去最高の月間175万人を集客し、USJの3倍の商圏人口に陣取る東京ディズニーランドをも超えて、単月ではありますがついに集客数日本一のテーマパークになることもできました。＜中略＞USJはなぜ復活し、大成功をおさめることができたのか？　なぜ次から次へと新しいアイデアが出てきて、なぜやることなすこと上手くいくようになったのか？　その秘密は、たった1つのことに集約されます。USJは、「マーケティング」を重視する企業になって、劇的に変わったのです。（「プロローグ」より）

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